It is undeniable that physical optical shops have been strongly impacted by online optical shops. E-commerce online shops have low cost of opening a store, few services provided, and low selling prices. Compared with offline optical shops, there are indeed advantages. However, physical optical shops also have their own characteristics, and taking into account the characteristics of the product and the industry, at least it cannot be replaced in a short time. Today, I will give you a systematic introduction to the process and advantages of physical optical shops.
Although the glasses online shop also has receptions, who will type and chat if they can talk face-to-face? During the reception process in the physical store, consumers can clearly see, hear, and feel, and can ask questions and get answers more conveniently and quickly. Reception is also a service process, and buyers and sellers can establish cooperation more directly and effectively.
The main function of glasses frames and frames is decoration. The color, shape, size, material, and weight of the frames are of great concern to customers; while the interpupillary distance, length, width, tightness, etc., need to be measured and selected by the store. The above two need to be combined to choose a suitable and satisfactory spectacle frame.
Generally speaking, the old glasses will be tested first with the power as a reference; then the optometry will be used for accurate optometry; the customer’s subjective judgment and experience will correct the visual acuity value; the try-on experience and final adjustments will ensure that the optometry is accurate and comfortable; and finally It’s a prescription. Although optometry apps have appeared on the Internet, in contrast, optometry services in physical stores or hospitals can give consumers more peace of mind.
Usually, when choosing lenses after refraction, there are a lot of considerations, such as the brand, refractive index (thickness), material, weight, etc. of the lens, as well as functionality, such as the common anti-blue and anti-fatigue lenses. Physical optical shops can really feel the lenses and distinguish the authenticity of the brand.
According to the prescription of the measurement data and the selected frames for processing, it is desirable for many optical shops to wait immediately, and consumers can wear it immediately after finishing. For most eyeglass online shops, this is also possible.
6. Take the lens
Consumers go to the physical store to pick up the lens, or mail it home if it is purchased online. After getting the glasses, it is definitely a trial experience. Observe whether the vision is clear, not dizzy or deformed, whether there is a sense of pressure after wearing it, etc. If it is not comfortable to wear, you can adjust it on the spot in the physical store, but there is no way in the online store.
7. After sale
At the above, the sales of the glasses are completed, and then you will need to issue invoices, remind and remind some precautions, such as the maintenance and wearing of the glasses. In addition, services can be added, such as free adjustment of frames for life and free cleaning of glasses. Physical store after-sales service is unmatched by online stores.
The physical glasses shop can leave the consumer's contact information, make regular appointments, understand the wearing effect, ask if there are any problems, and help guide and solve the problems in time. This is also the process of building reputation, and it is also good for publicity and sales. Glasses online shops generally do not do this.
The above is the complete process of matching glasses in the physical glasses shop, and it is also an advantage. In addition to selling a pair of glasses, online optical shops basically cannot provide any of the above services. The glasses themselves have the characteristics of personal customization. It is difficult to determine whether they are suitable without trying on and experiencing them. Therefore, many people go to the optician shop to adjust after they are not suitable for matching glasses online.
The glasses factory reminded that the development of the Internet and the entry of e-commerce into the glasses industry is an irreversible trend, and the impact on the glasses industry will not decrease much. For the majority of eyeglass shop owners, they should not resist the development of Internet e-commerce, but to find a balance, find business opportunities, and use the power of the Internet to make eyeglass shops develop better, and at the same time increase their own competitiveness, and stand in the fierce eyewear market. Firm your heels.