Many entrepreneurs will pay more attention to the various conditions of opening an optical shop. In fact, opening an optical shop is only a small step. It is everyone's goal to truly make the optical shop create benefits and make money. How can it be achieved? It is necessary to do a good job in the daily management and operation of the glasses shop, pay attention to details, ensure the quality of glasses, and improve the service level, so that every customer who enters the shop can be satisfied. Here are some specific methods and settings, entrepreneurs can understand in advance.
How to manage and operate the optical shop? What rules and regulations should be formulated? 20 specific ways to improve performance
Here are 20 specific methods and measures to improve the performance of optical shops:
1. Arrange for shop assistants to distribute various promotional materials such as flyers, advertisements, activities, small gifts, etc. at the door, crowded places, etc., with quantitative indicators.
2. The clerk must speak the welcome and send-off words, and need to be trained and unified in speaking skills to reflect professionalism and dedicated service, and leave a good impression on customers.
3. The clerk must make 10 calls every day. If the new store has fewer customers, it is necessary to make a sales call to promote products and services; the old store is to call back and provide after-sales service.
4. The clerk must actively spread the propaganda materials of the optical shop, such as forwarding the official account of the optical shop, Weibo, etc., to attract the attention of consumers, which may increase the number of customers.
5. The optical shop must be kept clean and tidy. It is necessary to tidy up messy goods in time, clean up dirty floors, wipe showcases, instruments, etc., and every floor tile should be clean.
6. Take the initiative to give way to customers, or guide guests to sit, or even pour a glass of water for guests, which can make visitors feel respected, warmly received, and stay in the store longer.
7. Any customer who contacts for consultation via WeChat, phone or other means should reply in time, and then report, count and analyze.
8. Keep smiling at all times. Guests must smile when they visit. Even if the customer asks questions, has a poor attitude, or speaks badly, they must be greeted with a smile. Patience can do well.
9. If there is a customer complaint, do not delay, reply and solve it as quickly as possible. If you cannot solve it in time, report to the leader, first appease the customer, and wait for assistance.
10. After get off work every day, ask to sum up and reflect on the day's work, and ask yourself where you are not doing well? How can it be done well? Why do you want to do this? Write down ideas after thinking, and keep rectifying.
11. At the entrance of the optical shop, the passages inside and outside the shop must not be blocked, billboards, slogans and other places must not be blocked by vehicles or other objects, and must be checked every day.
12. During the business period, you can select a time for advertising and broadcast to continuously promote optical shops or promotional activities. Although the loudspeaker advertisement does not seem to be of high quality, it is very effective and attracts attention.
13. Establish a membership system, establish membership files for customers of the optical shop, and regularly return visits, invitations, and update customer information. It can also establish a membership day to give customers small gifts and gain a better reputation.
14. All products in the optical shop must face the customer. All glasses must be easy for customers to take. After the customer leaves, they must return the glasses to their original positions in time.
15. The first few glasses with good sales in the optical shop cannot be out of stock. It is necessary to ensure that they are stocked at all times to avoid shortages when customers need them and cause a bad experience.
16. On the side of the glasses products, post corresponding small posters, which can show the characteristics and advantages of glasses, detailed appearance and more information, which can increase the sales of the glasses.
17. Displaying interesting and creative accessories, props, and pictures, even if they are not strongly related to the product, does not matter. It is also a kind of publicity to attract customers' curiosity and even find common interests.
18. It is necessary to always think differently, examine the decoration layout of the store from the perspective of the customer, stand outside the store and feel whether there is any uncomfortable and unnatural place in the optical shop, and continue to improve.
19. When you do activities and publicity, you must warm up in advance. Generally, you can start the promotion one month in advance. Don't wait until you are close to you. It's easy to make mistakes. Many customers may not know that there are activities.
20. It is possible to make an employee manual or determine the operation process, requiring employees to be proficient, and guide the clerk to work as required. It's not easy to miss and make mistakes.
The above is the 20 specific measures to improve the performance of the optical shop compiled by the optical factory, and I will continue to summarize the methods for everyone later. The operation of the optical shop is an all-round project, and there are many methods and skills, and it is impossible to tell everyone everything. Entrepreneurs are advised to do more research and study on their own to continuously improve their own level.